It is with great pleasure that I announce today that the new title sponsor of the Lapland Arctic Ultra is the Swedish brand Bright Equipment. Bright Equipment offers premium clothing and accessories to both consumers and businesses that value quality and exceptional service. Although a relatively young brand, the team behind the brand has over 30 years of experience in producing high-quality apparel. For businesses, they provide customized printing, embroidery, and smart gift card solutions, whether customers purchase directly or through a carefully selected network of agents. What makes this partnership even more special is that Bright EQ is based in Luleå, just like the Lapland Arctic Ultra, both of which call Norrbotten home.
Another reason this collaboration is particularly exciting is Bright Equipment’s strong commitment to sustainability. They partner with CleanSea, an organization that won the “Änglamarkspriset” in 2022 for its efforts to clean Sweden’s west coast of international plastic waste. For every kilogram of products purchased by Bright Equipment customers, they donate funds to CleanSea to remove an equivalent amount of plastic waste and ensure its proper disposal.
Also, we share common goals with Bright Equipment. The brand strives to be a fair, premium choice, guided by principles of “down-to-earth” practicality and “common sense.” The same could be said for the Lapland Arctic Ultra, as we too aim to provide a premium event while staying true to values of simplicity and reason.
Kristoffer Wennström, International Sales Manager at Bright Equipment, shares, “We’re really excited to partner with the Lapland Arctic Ultra. As a northern brand, we’ve experienced significant growth in recent years, so it’s fantastic to support such an iconic outdoor adventure in our home region. This partnership will help us further build the Bright Equipment brand not only in Sweden but also internationally.”
While Bright Equipment’s product range may not be as extensive as some larger brands, their focus on quality over quantity is what sets them apart. Their standout products are designed to withstand the harsh northern winter, and thanks to the way they operate, we’re thrilled to soon offer some exclusive race merchandise for athletes and fans alike. Stay tuned for more details!
The entire Lapland Arctic Ultra team is excited about this new partnership, and we can’t wait to share more about Bright Equipment and their products with you in the coming weeks and months.
Finally, I’d like to take this opportunity to extend a heartfelt “Thank You” to Montane, the British brand that was our title sponsor for the first three editions of the Lapland Arctic Ultra. It has been a pleasure working together, and we will continue our connection with Montane through their ongoing sponsorship of the Yukon Arctic Ultra.”