The Organizer

Robert Pollhammer

Until the end of 2002 in my regular job I worked for TUI AG which is one of the world’s leading companies in the tourism industry. I had to handle a variety of different projects, e.g. implementation of the new Masterbrand in the retail organisation, Sponsorship and Innovation Management.

After having been running marathons for a couple of years, I got into adventure racing. I enjoyed this so much that I decided to use the knowledge which I had acquired through my job and combine it with my love for adventure and sports. This way in 2003 my company, the GREAT OUTDOORS, was born. I have been organising ultras ever since.

People will likely think that you are crazy if you enter a winter ultra. The way I look at it, people who have never faced such a challenge are a lot crazier. Those of you who have done similar races previously know what I am talking about. The feeling of finishing such a race won’t be that new to you any more. However, for you it will be a new and exciting challenge and an event you won’t want to miss.

See you in Sweden.